Data-driven marketing pioneer who led more than 1 billion dollar in budgets and advised on multi billion dollar transactions.

Brands I worked with

Areas of expertise

Digital Marketing

Being one of the first advertisers on Google Ads, I have always strive to be an early user of new ads platforms, try new marketing automation tools and beta test new ad features.

Enterprise Marketing

Deep expertise in improving sales funnels by leveraging data acquisition tools, lead generation, marketing automation, co-marketing, strategic partnerships and events.

Trends & Innovation

Strong reputation in new immersive technologies such as Augmented Reality and Virtual Reality. Speaker at conferences, and subject matter expert to the US government.

Testimonials

Press

“Marcus's expertise and thought-leadership in the search marketing field is unparalleled.”

— Desi Dimitrova, Netflix

Work experience

VP Strategic Marketing Initiatives

Leading a team focused on addressing our most important strategic marketing initiatives. 

May 18th 2020
  • Epidemic Sound's royalty free music is heard in hundreds of millions of online videos daily, across millions of playlist streams, and in thousands of in-store locations.
     

  • Epidemic Sound is a scale-up company out of Sweden that lets video producers — creators for social media platforms, advertising folks, film producers and more — search for music and then license it to use as soundtracks on their videos.
     

  • Excited to be embarking on this journey!

Managing Director

Los Angeles, since Jan 2020 in Stockholm

Feb 2017 - May 2020
  • Go-To-Market strategy: Developing business plans outlining the target audience, marketing plan, and sales strategy for emerging tech companies launching new products.
     

  • Business development: Helping companies understand the stakeholder landscape and provide specialized expertise to support sales teams.
     

  • Thought leadership: Speaking at conferences and workshops. Involved in event production and innovation at Burning Man (DI article about Marcus Anzengruber, in Swedish)
     

  • Marketing: Building, planning and implementing marketing strategies for several brands.

Senior Advisor

San Francisco, Seattle, Taiwan

Feb 2016 - Feb 2017

​​Was part of the launch team for HTC’s virtual reality business, VIVE. Set strategy for global customer acquisition and worked with key projects across the whole organization.

  • Digital strategy: Responsible for all digital marketing spend. Saved 10 MUSD/year on a yearly basis within the first 2 weeks through optimization of online marketing spend. Lead implementation of data analytics for both online and consumer data across the organization, as well as data enrichment and website conversion optimization.
     

  • Enterprise sales strategy: Implemented new CRM and created outreach strategies in many new verticals.
     

  • Retail strategy: Lead co-marketing for retailers. Implemented tools to drive sales to offline store conversions such as demo booking tools and online to offline tracking.

CEO Campanja, acq. by [24]7

SF Bay Area, NYC, Chicago, London, Stockholm

Aug 2011 – Jan 2016

Founded, built, scaled and sold tech startup backed by: Google board member and founding investor Ram Shriram, David Axmark (founder of MySQL), Hoxton Ventures & DFJ Esprit.
 

  • Leadership: Built an all-star team consisting of 50+ full time employees (account managers, sales, solutions engineering and software developers) across 5 offices in Europe and the United States.
     

  • Winning business: Pitched and signed accounts with major accounts on all continents except Antarctica. Among them Netflix, Zalando, Zalora, Truecar, Naspers Group, Avito, Zappos, One Kings Lane, Spotify, Momondo.

Founder

Stockholm

Mar 2002 – Jul 2011

Founded one of the first performance marketing agencies in Sweden. Worked with a large percentage of all Swedish internet companies.
 

  • Clients: Ran some of the largest paid marketing budgets in Sweden, including the majority of Schibsted (Lendo, Hitta.se, Bytbil, Prisjakt, ...), Paypal, Tradera, Eniro, Halens, Bubbleroom, Sportamore, Svenska Spel, etc.

    In addition:

  • Created one of the top 15 websites in Sweden at the age of 13.

  • One of the first advertisers on Google Adwords.

  • Sent more than 100,000 clicks per day to eBay as an affiliate through Tradedoubler.

  • Created a flight comparison site in 2004 and sold it in 2008 to one of the largest European online travel agencies

— Frank Black, Lead, Vive Enterprise

“What Marcus accomplished

 at VIVE is legendary.”

— Ram Shriram, Google board member

“The team Marcus built is remarkably competent, and he is building a company that has the ability to change how online marketing is bought.”

— Daniel Larsson, CMO Volvo Care

“Marcus has a profound understanding of search marketing and a great skill-set to achieve desired results. I would recommend Marcus to anyone that are looking for a strong partner in the Search Marketing field.”