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Data-driven marketing pioneer who led more than 1 billion dollar in budgets and advised on multi billion dollar transactions.

Brands I worked with

Areas of expertise

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Digital Marketing

Being one of the first advertisers on Google Ads, I have always strive to be an early user of new ads platforms, try new marketing automation tools and beta test new ad features.

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Enterprise Marketing

Deep expertise in improving sales funnels by leveraging data acquisition tools, lead generation, marketing automation, co-marketing, strategic partnerships and events.

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Trends & Innovation

Strong reputation in new immersive technologies such as Augmented Reality and Virtual Reality. Speaker at conferences, and subject matter expert to the US government.



“Marcus's expertise and thought-leadership in the search marketing field is unparalleled.”

— Desi Dimitrova, Netflix

Work experience

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VP Strategic Marketing Initiatives

Leading a team focused on addressing our most important strategic marketing initiatives. 

May 18th 2020
  • Epidemic Sound's royalty free music is heard in hundreds of millions of online videos daily, across millions of playlist streams, and in thousands of in-store locations.

  • Epidemic Sound is a scale-up company out of Sweden that lets video producers — creators for social media platforms, advertising folks, film producers and more — search for music and then license it to use as soundtracks on their videos.

  • Excited to be embarking on this journey!

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Managing Director

Los Angeles, since Jan 2020 in Stockholm

Feb 2017 - May 2020
  • Go-To-Market strategy: Developing business plans outlining the target audience, marketing plan, and sales strategy for emerging tech companies launching new products.

  • Business development: Helping companies understand the stakeholder landscape and provide specialized expertise to support sales teams.

  • Thought leadership: Speaking at conferences and workshops. Involved in event production and innovation at Burning Man (DI article about Marcus Anzengruber, in Swedish)

  • Marketing: Building, planning and implementing marketing strategies for several brands.

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Senior Advisor

San Francisco, Seattle, Taiwan

Feb 2016 - Feb 2017

​​Was part of the launch team for HTC’s virtual reality business, VIVE. Set strategy for global customer acquisition and worked with key projects across the whole organization.

  • Digital strategy: Responsible for all digital marketing spend. Saved 10 MUSD/year on a yearly basis within the first 2 weeks through optimization of online marketing spend. Lead implementation of data analytics for both online and consumer data across the organization, as well as data enrichment and website conversion optimization.

  • Enterprise sales strategy: Implemented new CRM and created outreach strategies in many new verticals.

  • Retail strategy: Lead co-marketing for retailers. Implemented tools to drive sales to offline store conversions such as demo booking tools and online to offline tracking.


CEO Campanja, acq. by [24]7

SF Bay Area, NYC, Chicago, London, Stockholm

Aug 2011 – Jan 2016

Founded, built, scaled and sold tech startup backed by: Google board member and founding investor Ram Shriram, David Axmark (founder of MySQL), Hoxton Ventures & DFJ Esprit.

  • Leadership: Built an all-star team consisting of 50+ full time employees (account managers, sales, solutions engineering and software developers) across 5 offices in Europe and the United States.

  • Winning business: Pitched and signed accounts with major accounts on all continents except Antarctica. Among them Netflix, Zalando, Zalora, Truecar, Naspers Group, Avito, Zappos, One Kings Lane, Spotify, Momondo.

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Mar 2002 – Jul 2011

Founded one of the first performance marketing agencies in Sweden. Worked with a large percentage of all Swedish internet companies.

  • Clients: Ran some of the largest paid marketing budgets in Sweden, including the majority of Schibsted (Lendo,, Bytbil, Prisjakt, ...), Paypal, Tradera, Eniro, Halens, Bubbleroom, Sportamore, Svenska Spel, etc.

    In addition:

  • Created one of the top 15 websites in Sweden at the age of 13.

  • One of the first advertisers on Google Adwords.

  • Sent more than 100,000 clicks per day to eBay as an affiliate through Tradedoubler.

  • Created a flight comparison site in 2004 and sold it in 2008 to one of the largest European online travel agencies

— Frank Black, Lead, Vive Enterprise

“What Marcus accomplished

 at VIVE is legendary.”

— Ram Shriram, Google board member

“The team Marcus built is remarkably competent, and he is building a company that has the ability to change how online marketing is bought.”

— Daniel Larsson, CMO Volvo Care

“Marcus has a profound understanding of search marketing and a great skill-set to achieve desired results. I would recommend Marcus to anyone that are looking for a strong partner in the Search Marketing field.”

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